Entry Posted January 10, 2006
http://www.underconsideration.com/speakup/archives/002462.html Are take-away pizza menus good design, or bad?
“The fact is, pizza flyers set up precisely the right
expectations about the product and the service: cheap, cheerful
and quick. The choice of visual language any graphic designer
makes should be appropriate both to the message and to the
intended audience.” 11:34
Delicious tags:
article theory graphics food design blog graphic advertising pizza interesting articles
What others say about this link
Sofa Naranja (sofanaranja.com):
… Genial artículo de Jonathan Baldwin en Speak Up sobre cosas que ya sabemos sobre el diseño pero que nunca está de más recordar:“Pizza Flyers: The Height of Good Graphic Design?”Los tres puntos clave del artículo (qué es el diseño en realidad, qué se entiende por “buen diseño”, y cómo el contexto define tu producto) se resumen en la frase que, en mi opinión, es el corazón del post: …
Hacker News (news.ycombinator.com):
… Slide Caught Posting Fake Positive Reviews For Their Own App (techcrunch.com) 19 points by marrone 22 hours ago | 13 comments23.Arc Lisp to C compiler (github.com) 34 points by bootload 1 day ago | 8 comments24.Pizza Flyers: The Height of Good Graphic Design? …
A Word In Your Ear (jonathanbaldwin.blogspot.com):
… look awful but they tell you all you need to know about the product and the company (fast, cheap, predictable experience) and they make it possible to act. In Nielsen's terms, high scores in two areas overcome the low score in the third. Except that,as I pointed out a while back, the low aesthetic value of pizza flyer design reinforces the other two points - if they were 'well designed' they'd make the product and the company too mysterious, too much of a gamble. Too much design is aimed at the first area, the visceral, in …
Anne Kowalski (annekowalski.com):
… colors, etc. This is good, but at the same time can be a dangerous area for a designer to be too assertive in unless they really have a strong sense of marketing, the target audience, and communication. It reminds me of a blog post I saw about how“bad design” might actually be good. I understand the point the author is making, but at the same time I wonder if most young designers are willing enough to sacrifice textbook aesthetics for communication (when needed). …
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